Probably one of the most popular commercials in the UK in the last 10-15 years,this Cadbury advertisement actually shows no chocolate, no wrapper, no milk and in fact it shows no people even. Just a great 80's track from one Phil Collins and a Gorilla who seems to know how to hit drums!
So what was the phenomenon behind this commercial. Well for one it has the very essence of simplicity. It doesn't boggle your mind with facts or alternate scene changing time and time again. It's just 30 seconds of one scene and although it may confuse you at first it really couldnt be simpler.
Another reason this silly commercial went so far was down to the pure ridiculous nature of it. Mainly because it had nothing to do with Cadburys or chocolate. This actually happened to be in a series of commercials that much like this one did not feature anything to do with Cadburys or chocolate. The tag line that followed these commercials from a Cadbury official was "its just to promote simpleness, like Cadburys chocolate. Just plain and simple good chocolate."
As you can see it was a brave marketing move but i think one that probably paid off.
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