Thursday, April 21, 2011

Soccer Visual Narrative

So i used Techno and fastbeat music to enhance the background of my highlights of Soccer from 2010.
Soccer is extremely influential to me and i think the music gives it a very edgy feel.

Enjoy:

Commercial critic, comprende?

Probably one of the most popular commercials in the UK in the last 10-15 years,this Cadbury advertisement actually shows no chocolate, no wrapper, no milk and in fact it shows no people even. Just a great 80's track from one Phil Collins and a Gorilla who seems to know how to hit drums!

So what was the phenomenon behind this commercial. Well for one it has the very essence of simplicity. It doesn't boggle your mind with facts or alternate scene changing time and time again. It's just 30 seconds of one scene and although it may confuse you at first it really couldnt be simpler.

Another reason this silly commercial went so far was down to the pure ridiculous nature of it. Mainly because it had nothing to do with Cadburys or chocolate. This actually happened to be in a series of commercials that much like this one did not feature anything to do with Cadburys or chocolate. The tag line that followed these commercials from a Cadbury official was "its just to promote simpleness, like Cadburys chocolate. Just plain and simple good chocolate."

As you can see it was a brave marketing move but i think one that probably paid off.

Marvelous Movie....

Pleasing visuals and astounding action. The Departed truly is one of the most well produced film i have witnessed in the last decade. Jack Nicholson's portrayal  of the mob boss and eventual FBI informant Frank Costello was spine chilling and kept me guessing as to what he would do.


Matt Damon as the mole in the Special Investigation Unit of the Boston Police department. On the same premise the BPD put a "rat" in Costello's crew. Leonardo Di Caprio slowly loses his sanity as he gets deeper and deeper into the underworld of Boston's crime ring.

My favourite scene in the movie is the thrilling scene at a drug drop-off. Both moles in both camps are constantly updating their employers and helping them in their own way. It got incredibly tense and Billy Costigan (Di Caprio) was dicing with death by texting back to the chief of the SIU.

Martin Scorsese stepped out of his comfort zone with The Departed but it paid off in a big way.